New 500L S-Design, Sporty Emotions Styled for Young Families
Urban sportiness and distinctive style. Here comes the Fiat 500L S-Design, the new special edition that explores a new way of being "Cool & Capable" and complements the S-Design family to express instantly captivating exclusivity, dynamism and personality. Based on the Cross version, the crossover interpretation of the 500L, is designed to escape everyday routine and stands out for its unmistakable sporty appearance and complete standard equipment.
The media drive that has just ended brought a special buzz to the city of Turin for a whole week, offering the opportunity to get to know the New Fiat 500X in an exciting on-road test drive. The heart of the event was one of Italy's most iconic locations, symbol of Turin: the National Museum of Cinema, housed in the Mole Antonelliana, which has soared above the Piedmont capital for more than a century.
THE NEW ADVERTISING CAMPAIGN FOR THE NEW 500X IS NOW ON AIR
For the launch of the New 500X, Fiat has made a delightful short movie lasting two and a half minutes, inspired by the cult film "Back to the Future"*, which consolidates the long-standing bond between the Fiat brand and the world of film and follows on from the tribute video "See you in the future", launched last year to celebrate the Fiat 500's 60th birthday and starring Oscar-winner Adrien Brody.
SPECTACULAR DEBUT AT THE NATIONAL MUSEUM OF CINEMA THE NEW FIAT 500X
The new 500X is being currently presented to the international press in the fascinating location of the National Museum of Cinema, which has been hosted in the Mole Antonelliana in Turin since the year 2000. That it is a very special event is confirmed by the "New 500X" logo projected in the evening on the monument that has been dominating the city skylight for over a century: a tangible sign of the true bond between Turin, the Fiat brand and great cinema.
New engines and new technologies for Fiat 500X | Fiat News
The Fiat Italian crossover has all-new look, technology and engines. Refreshed exteriors with Full-LED headlights and new interiors in the best 500 style. Next-generation FireFly Turbo 1.0 and 1.3 engines are up to 20% more fuel-efficient than petrol engines and up to 20% quieter than turbo diesel counterparts delivering the same performance.