FCA stars in the “Goodwood Festival of Speed 2017"
From 29 June to 2 July, the English county of West Sussex will host one of the most prestigious events of international motor sports. Making an appearance at the happening will be several rare classic Alfa Romeo, Abarth, Lancia and Fiat cars, along with the latest new FCA models, to reassert the eternal link between the icons of the past and the cars currently being produced.
A record-breaking handover: 1,495 Fiat 500 cars were collected in less than two days by the lucky winners of the competition run by Fiat and Italian supermarket chain Esselunga. A historic feat, certified by the presence of the official Guinness World RecordTM judge, who approved it for inclusion in the book of records.
The brand won five trophies in three important contests: "GrandPrix Advertising Strategies", "NC Awards" and "Key Award".
The stars are all the versions of the 500 family, from the iconic 500 and the 500X to the 500L. Leo Burnett is the European creative agency of the Fiat brand that created and made the awarded campaigns.
Even more 500, even more convenient, even more technological: that sums up the new Fiat 500L. A unique combination of spaciousness and personality, market leader in Europe since it was launched. 40% of all components are new. Not just a range, but three separate identities to cover all needs: Urban, Cross and Wagon. Standard features and prices may vary between countries, but the following information applies to all markets. More specific and detailed information is available on the local press websites.
After starting from Italy, the "500 Forever Young Tour" comes to France
At the MotorVillage Rond-Point des Champs Elysées, the public gave a warm welcome to the star of the moment: the exclusive special 60th anniversary series Fiat 500The excitement continued in Cannes, where a striking Sixties scene was created with actors in costume, period shops and historic 500 cars. Click here for the video of the event in Cannes.