The 500, an icon that transcends the automotive world. The object of the desire and affection of many enthusiasts. Italian pride that has become universal and that has just ended ten days of celebrations for its sixtieth birthday.
An important milestone in the history of the Fiat 500, which has just celebrated its 60th anniversary. The iconic Italian car is also the Germans' favourite: chosen by more than 200,000 customers in Germany, the Fiat 500 enjoys a satisfaction level that even beats that of its German direct competitors. Fiat 500 is the model that has grown the most in the city car segment in Germany this year.
The 2 millionth car sold is a red 500, which has won the heart of Melanie, a young woman from Munich.
It has just gone live on YouTube and it is already a hit. "See you in the future", Fiat's first short which celebrates the 60 years of the Fiat 500, has just surpassed one million views in less than twenty-four hours and can be seen by following this link.
With Fiat and Leasys, the BE-FREE offering on Amazon.it expands to include more models and more configurations allowing customers to enjoy carefree mobility even more tailored to their needs. Debuting are the Fiat 500X and the LPG-fuelled Fiat 500. It is the best way to pair the advantages of e-commerce with those of a long-term rental package for retail customers. The special offer is available on Amazon.it. Follow this link for the video.
After premiering yesterday evening on Italian TVs, the four-minute extended version of the "See you in the future" video tribute, which celebrates the sixty years of the 500, can be seen on YouTube, following this link and on all Fiat website home pages. Almost 11 million Italians watched the TV preview last night and the film captured an extraordinary share of viewers.
The Fiat 500 becomes a work of modern art and joins the permanent collection of the MoMA in New York. (http://press.moma.org/2017/06/acquisition-fiat-500/). An extraordinary tribute to the artistic and cultural value of the Italian style icon in the world on its 60th birthday.
The postmarking ceremony celebrating the issue of a new commemorative stamp dedicated to the Fiat 500, on its 60th birthday, has just come to an end in the Mirafiori building in Turin. The event took place in the presence of Ivan Scalfarotto, Italian Deputy Minister for Economic Development; Giovanni Accusani, Head of Philatelic Department of Poste Italiane; Ivo Planeta, Operations Manager of Istituto Poligrafico e Zecca dello Stato; Alfredo Altavilla, Chief Operating Officer FCA EMEA and Olivier François, Head of Fiat Brand and FCA Chief Marketing Officer.
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