Exclusive Fiat 500 “Spiaggina ’58” is the special birthday tribute to Fiat 500
For the dual celebration, the Fiat brand presents the new 500 "Spiaggina '58", the exclusive special series with ultra-chic design touches and a lavish standard outfit. Produced in a limited edition of 1,958 cars, the new "Spiaggina '58" is an authentic cult model that highlights the secret of Fiat 500's success: its ability to keep growing thanks to the 30 special series' that have succeeded each other over the last 11 years.
New milestone for the record-breaking Panda:Panda Waze is the first city car to bear the Waze name, integrating the Waze navigation appas well as being the most social media savvy Panda ever. Waze is much more than just a navigator: it avoids traffic, it guides you to the service station and it even reminds you where you parked.
"The Fiat 500 Forever Young Experience" triumphs at MediaStars
The Fiat 500 European tour triumphs at MediaStars, the prestigious advertising industry competition. Two golds awarded in the "Event" and "Mediastar/Promotion" sections. So far the project has received 13 national and international trophies. Now in its eleventh year, the 500* has scored its best performance ever with over 74,000 cars sold across Europe in the first months of 2018.
In response to popular demand, the FCA Group has decided to extend until 28 October the exhibition "Dietro la pubblicità" ["Behind the Adverts"], held at the Centro Storico Fiat to mark the first edition of Archivissima, the international archive festival that took place in Turin from 6 to 8 June and was sponsored by FCA Heritage.
The "Fiat 500 Forever Young Experience" Project wins the gold medal in the "Best Event" and "Best Guerrilla Marketing" categories. The panel appreciated the originality of the tour which celebrated the 60th anniversary of Fiat 500 last year.
