THE PRESTIGIOUS KEY AWARD 2018 PRESENTED TO THE SHORT MOVIE WHICH LAUNCHED THE NEW FIAT 500X
The presentation ceremony of the 50th edition of the Key Award 2018, one of the most coveted Italian prizes for advertising films, was held yesterday evening at the Teatro Elfo Puccini, in Milan. Organised by Media Key - the group which publishes the industry's top journals and a benchmark for Italian marketing managers - the prestigious award was assigned to the short movie "Fiat 500X - A taste of tomorrow. Today", which won the "Transport and Energy" category.
FIAT IS THE MAIN SPONSOR OF THE TURIN FILM FESTIVAL
Fiat is starring at one of the most important international film festivals, to be held in Turin's cinemas from 23 November to 1 December. Held for the 36th time this year, the Turin Film Festival features art-house films, themed sections and experimental works, confirming its unique ability to successfully combine tradition and innovation and be at ease in widely different topics and languages.
THE NEW TIPO MIRROR AND STREET ENRICH THE FIAT TIPO RANGE
Fiat Tipo Mirror and Fiat Tipo Street are the two new versions which expand the Tipo family offering connectivity, affordability and cool looks to motorists. The first is dedicated to the customers interested in connectivity who search for the latest trends in infotainment. The second is aimed at today's youngsters and tomorrow's grown-ups, that want extraordinary convenience with no compromise: strong content and low price. All the trademark qualities of roominess, functionality and flexibility that made the model so successful still remain.
THE NEW FIAT 500 COLLEZIONE HITS THE CATWALK IN MILAN
The presentation event for the new Fiat 500 Collezione, the Fiat special series inspired by autumnal hues, featuring new, unexpected colour and material combinations, was held yesterday evening at the Rinascente department store in Milan. To launch the new fashion star, Fiat chose to team up with another leading name from the style and fashion world - L'Uomo Vogue - with which it shares the same values of elegance and attention to details. Over more than half a century, the two Italian brands have made a major contribution to the world of style and design, setting new trends and exporting Italian excellence worldwide, becoming internationally recognised icons in the process. Both brands have accompanied, reflected and sometimes influenced consumption habits and lifestyles in Italy and the world, and above all, they have exported Italy worldwide.
A STYLE FOR ALL SEASONS – THE NEW FIAT 500 COLLEZIONE IS HERE
Fiat is launching the new 500 Collezione in time for autumn. The special edition is dedicated to the season with exclusive combinations of colours and materials. For the commercial launch, Fiat has teamed up with L'Uomo Vogue, a key player within the international fashion scene for over half a century, for the new TV advertisement. Available in two versions, convertible and hatchback, with glass sunroof as standard, the new 500 Collezione has an exclusive style, courtesy of striking new liveries, such as two-tone Brunello, attractive pinstripe fabric interiors, "copper" finish wheels and chrome-plated "Collezione" badge on the boot lid.
New 500L S-Design, Sporty Emotions Styled for Young Families
Urban sportiness and distinctive style. Here comes the Fiat 500L S-Design, the new special edition that explores a new way of being "Cool & Capable" and complements the S-Design family to express instantly captivating exclusivity, dynamism and personality. Based on the Cross version, the crossover interpretation of the 500L, is designed to escape everyday routine and stands out for its unmistakable sporty appearance and complete standard equipment.