Fiat with the iconic 500 is celebrating the International Women's Day to say thank-you to the women whose discoveries and inventions led the way for safer and more comfortable mobility. A video, which will go live on the Fiat 500 Facebook page and on the official YouTube page of Fiat Italy on March 8, is dedicated to all women.
With nearly six million vehicles sold since 1957, the Fiat 500 kicks off the celebrations of 60 years of great success. The new "Forever Young" badge will feature in all activities celebrating the anniversary. These will include a multimedia journey to discover the legend of 500 at www.500foreveryoung.fiatpress.com.
Fiat is celebrating the sixtieth anniversary of 500 in Geneva with an exclusive limited number special series. The S-Design trim level makes its début on 500X and on Tipo: the ideal solution for those seeking a combination of style and distinctive, dynamic contents.
The iconic Fiat 500 stars at the "World Italian Design Day”
March 2 will be the first "World Italian Design Day". In over 100 locations worldwide, 100 Italian Design Ambassadors will be illustrating a project of excellence and explore the special bond linking products, the manufacturing capabilities of their makers and their provenance.