Fiat News

Today, Car Design News announced the Car Design Awards 2019, a well-known annual competition organized by the website. The Fiat Concept Centoventi received the award for the “Concept Car” category. In the words of the jury, made up of 18 design directors from similarly world-renowned car manufacturers, the revolutionary car “stands out for its innovative modular concept and exceptional use of colors and materials.”

“You never get a second chance to make a good first impression.” In these words, Olivier François – President, Fiat Brand Global and FCA Chief Marketing Officer – explains how the debut of the New 500 should be considered as a milestone in the automotive industry, putting the New 500 in its rightful place.

The trailer of “One-Shot”, Fiat's first docufilm, is now on air, looking “behind the scenes” of the creation of the One-Offs, three exclusive interpretations of the New Fiat 500, by Armani, Bvlgari and Kartell.

Fiat is continuing its direct, unfiltered communications strategy, with Luca Napolitano – Head of EMEA Fiat & Abarth Brands – responding directly, personally and with no filters to inquiries and misgivings from users of the Fiat chat dedicated to the New 500.