“JULY FOREVER”: THE NEW FIAT 500 DOLCEVITA SPOT IS ON AIR
Yesterday, the communication campaign got under way for the new 500 Dolcevita, the exclusive special edition that pays tribute to the carefree sixties and the Italian glamour that combines the excellence of Made in Italy, such as fashion and design, with the pleasure of everyday life. The 500 is one of the best known symbols in the world, and embodies Italy's identity and charm.
THE 500 DOLCEVITA SPECIAL EDITION CELEBRATES THE 62ND ANNIVERSARY OF THE ICONIC FIAT
In the best tradition, on July 4th, Fiat will be celebrating the anniversary of the 500, the authentic Italian masterpiece that contributed to motorising Europe in the Fifties and still continues to amaze with record-shattering numbers today. The fascinating 500 Dolcevita is debuting today to celebrate the Italian icon. The first special edition of the new range embodies the values of Italian Glamour and of the lifestyle that started in those years involving fashion, design and art and the aesthetics of everyday life, taste, imagination and enjoyment.
Yesterday evening, the celebrations for the iconic Fiat 500's 62nd birthday began. This year, the first to wish the Fiat brand icon Happy Birthday were the Mirafiori employees and 500 owners who, with their hero, on the roof of the Lingotto, in Turin, arranged their cars to form the words "HAPPY BIRTHDAY 500".
NEW PANDA WAZE, THE EVOLUTION OF THE MOST SOCIAL CITY-CAR EVER
New Panda Waze, the evolution of the most social city-car ever, is landing in Fiat showrooms. The success of the first version particularly among young motorists already in its launch year is confirmed by its contribution to the 45% increase in European sales of the Cross interpretation of Panda. Not by chance, Fiat Panda has been the best-selling city car in Europe for 15 years and the absolute best-selling car in Italy since 2012.
The three millionth car of the 500 family to be sold in Europe was a new and exclusive Fiat 500C Star. It set yet another record for the successful line-up that has won over the public with the iconic 500, the urban car for customers seeking style and mobility, the versatile 500L, ideal for young families, and the 500X, the all-Italian crossover with which to enjoy daily metropolitan adventures.
500 STAR AND 500 ROCKSTAR: A "STYLE SECRET" FOR GLOBAL SUCCESS
For the first time, the Centro Stile FCA is opening the doors of its atelier, where the Fiat 500 New Range was born. This is also the birthplace of the special series of the iconic Fiat 500, including the new top-of-the-range Star and Rockstar trims, which extend the range to make it even more universal, young and exciting.