Fiat News

The Fiat 500 Serie F, acquired by the famous Museum of Modern Art in New York in 2017, was seen by the general public for the first time yesterday. The car will be on show in the "The Value of Good Design" exhibition that tells the story of industrial design through the works of the collection of the MoMA running until June 15, 2019. The Fiat 500 on display at the MoMA is a Series F model. This was the most famous series of all and was made from 1965 to 1972.

A constant symbol of Italian style and manufacturing worldwide, the timeless Fiat 500 continues to impress, by recording, in its eleventh year, its best-ever annual figures with almost 194,000 units registered in Europe in 2018 (total for Fiat 500 and Abarth 500). This is yet another record for the best-selling car in its segment, where it has also achieved its second best ever share of about 15%.

The S-design family is expanding with the new 500X S-Design special edition a few months after the launch of the new 500L S-Design to complete the dedicated range which already features the 124 Spider, the Tipo-5Doors and the Tipo Station Wagon. Each model is a different interpretation of the same traits of exclusivity, boldness and personality capable of winning over at first glance. While the 500X S-Design is the ideal car for young, dynamic and sporty customers, the 500L S-Design is the perfect answer to the mobility needs of modern families, especially for young people who want to stay connected.

Fiat is kicking off 2019 with an important debut. Here comes the new Tipo line-up, that today features three models (4-Doors, 5-Doors and Station Wagon) and four trims (Street, Mirror and the new S-Design and Sport), capable of satisfying the needs of customers of all ages, tastes and mobility needs. In particular, the new S-Design and Sportversions, this last one developed in conjunction with Mopar, dedicated to young and dynamic motorists who want a car with a distinctive personality and a sporty character are being introduced, joined by the Mirror and Street trims.

The Mirror special edition brings connectivity and technology also to the Cross soul of the 500 family. The 500X Mirror Cross and 500L Mirror Cross are here. There is more: on 500X, the Mirror special edition offers Full LED headlights as standard and all the features of the recently launched model. The three models offer as standard the Uconnect 7" HD LIVE touchscreen, which is Apple CarPlay ready and Android Auto^TM compatible. More in detail, Apple CarPlay shows road directions optimised according to traffic conditions and can be used to make and receive phone calls, open text messages and play music keeping all eyes on the road and hands on the wheel.

The Fiat range goes on show under the lights of Luci d'Artista, the open-air contemporary art exhibition that every year, from October to January, illuminates the squares and streets of Turin, creating a typically Christmas atmosphere.
The vehicles of the range had their pictures taken with the spectacular backdrop of the lights created by contemporary artists from all over the world.

Following last year's acquisition of the Fiat 500 by The Museum of Modern Art in New York, the Fiat 500 F series will be on public display at the Museum for the first time from February 10 to May 27, 2019, as a highlight of The Value of Good Design, an exhibition drawn from MoMA's stellar collection of industrial design.

The presentation ceremony of the 50th edition of the Key Award 2018, one of the most coveted Italian prizes for advertising films, was held yesterday evening at the Teatro Elfo Puccini, in Milan. Organised by Media Key - the group which publishes the industry's top journals and a benchmark for Italian marketing managers - the prestigious award was assigned to the short movie "Fiat 500X - A taste of tomorrow. Today", which won the "Transport and Energy" category.

Fiat is starring at one of the most important international film festivals, to be held in Turin's cinemas from 23 November to 1 December. Held for the 36th time this year, the Turin Film Festival features art-house films, themed sections and experimental works, confirming its unique ability to successfully combine tradition and innovation and be at ease in widely different topics and languages.

Fiat Tipo Mirror and Fiat Tipo Street are the two new versions which expand the Tipo family offering connectivity, affordability and cool looks to motorists. The first is dedicated to the customers interested in connectivity who search for the latest trends in infotainment. The second is aimed at today's youngsters and tomorrow's grown-ups, that want extraordinary convenience with no compromise: strong content and low price. All the trademark qualities of roominess, functionality and flexibility that made the model so successful still remain.