FIAT CONCEPT CENTOVENTI WINS THE "RED DOT AWARD 2019"
The revolutionary Fiat Concept Centoventi - the Fiat vision for the "democratic" electric mobility of the future - wins the Red Dot Award 2019, one of the world's most prestigious industrial design awards, in the "Design Concept" category.
ITALY’S COACH ROBERTO MANCINI DISCOVERING IN TURIN THE NEW FIAT 500X SPORT
After the international presentation of the New Fiat 500X Sport last week at the Federal Technical Centre in Coverciano, today the coach of Italy's national Football Team, Roberto Mancini, was welcomed in Turin by Luca Napolitano, Head of EMEA Fiat and Abarth brands. The meeting was held in the historic Mirafiori plant, where Italy's coach discovered the new 500X Sport.
Fiat Panda Trussardi, the first luxury Panda to spring from the partnership between two brands that made history in their respective industries, bringing the best of Italian manufacturing in the world, is debuting today and kicking off the first co-branding operation involving Fiat Panda and a fashion house.
THE NEW FIAT 500X SPORT, THE "SPEARHEAD" OF THE OF ITALIAN CROSSOVER’S RENEWED RANGE
Dynamism, precision, control and Italian style: these are the winning features of any athlete, and the same goes for the new Fiat 500X Sport. Dedicated for young and dynamic customers, with pronounced sporting attitudes, the 500X Sport is the "spearhead" of the renovated Italian crossover which from today includes a refined new Lounge trim.
“JULY FOREVER”: THE NEW FIAT 500 DOLCEVITA SPOT IS ON AIR
Yesterday, the communication campaign got under way for the new 500 Dolcevita, the exclusive special edition that pays tribute to the carefree sixties and the Italian glamour that combines the excellence of Made in Italy, such as fashion and design, with the pleasure of everyday life. The 500 is one of the best known symbols in the world, and embodies Italy's identity and charm.
THE 500 DOLCEVITA SPECIAL EDITION CELEBRATES THE 62ND ANNIVERSARY OF THE ICONIC FIAT
In the best tradition, on July 4th, Fiat will be celebrating the anniversary of the 500, the authentic Italian masterpiece that contributed to motorising Europe in the Fifties and still continues to amaze with record-shattering numbers today. The fascinating 500 Dolcevita is debuting today to celebrate the Italian icon. The first special edition of the new range embodies the values of Italian Glamour and of the lifestyle that started in those years involving fashion, design and art and the aesthetics of everyday life, taste, imagination and enjoyment.
Yesterday evening, the celebrations for the iconic Fiat 500's 62nd birthday began. This year, the first to wish the Fiat brand icon Happy Birthday were the Mirafiori employees and 500 owners who, with their hero, on the roof of the Lingotto, in Turin, arranged their cars to form the words "HAPPY BIRTHDAY 500".