FIAT is the proud main partner of Turin’s Patron Saint public concert, “Turin is fantastic,” taking place on June 24th in Piazza Vittorio Veneto, and, together with the City of Turin, invites all citizens to join the party. This unmissable event will involve several iconic locations for both the Italian brand and the city, such as the Lingotto building and the renowned Piazza Vittorio – a beloved place for the people of Turin. Organized by F&P, a leading actor in the organization of major concerts and live events, the musical appointment celebrates and strengthens the deep bond between the city, its citizens, and FIAT – a relationship rooted in history, united by common values, and looking toward a bright future.

The concert caps off the Patron Saint’s celebrations in the Piedmontese capital and is an event that draws large crowds to the streets of Turin. The musical event will create a joyful atmosphere and feature the participation of international guest star Shaggy, who will drive onto the stage aboard a Fiat Grande Panda, and will be on stage alongside an exciting line-up of top Italian artists: xxx

Shaggy just dropped 'Boombastic (Fantastic),' a brand new of his classic hit 'Boombastic' to celebrate its 30th anniversary, complete with a new video. He'll be joining the party with FIAT and the city of Turin. As part of his cool partnership with the brand, Shaggy's new video stars the Fiat Grande Panda.

On the stage of Piazza Vittorio, a story will unfold – a true journey through the music of every generation. Like a beloved road trip soundtrack, it will bring the square and families at home to life, inspiring sing-alongs just as when a favorite song plays on the radio. It will be a joyful, colorful musical journey, filled with emotion and energy, inviting everyone to sing beneath the Turin sky.

Seven outstanding Italian artists, the finalists of Amici, and a special appearance by international guest star SHAGGY, will be the key musical elements that Gerry Scotti, joined by Noemi, will bring to the stage to create the perfect soundtrack of this memorable celebration.

Accompanied by further entertaining moments, FIAT offers unforgettable moments for all participants while strengthening the long-lasting bond with the city and its traditions.
Following the Patron Saint’s celebration tradition, the concert will end with a unique pyrotechnic display.

Access to the concert under free registration at the following link.

ABOUT SHAGGY:
Born Orville Richard Burrell and raised in Kingston, Jamaica, Shaggy got his start as an MC in New York City’s burgeoning dancehall scene soon after moving to Brooklyn in his teens. Not long after serving four years in the U.S. Marines (including two tours of duty in the Middle East as part of Operation Desert Storm), he inked his first record deal and quickly scored a global crossover smash with “Oh Carolina.” As the only diamond-selling dancehall artist in music history, Shaggy, managed by Martin Kierszenbaum/Cherrytree Music Company, has sold more than 40 million album units to date, in addition to landing 8 singles on the Billboard Hot 100 and 7 albums on the Billboard 200 (including 4 in the top 40). He has received 2 Grammy Awards and is among the top 3 streamed reggae artists of all time on Spotify. This summer, Shaggy will join Pitbull on tour in Europe & the UK with the full itinerary available here.

Facebook: @Shaggy
Instagram, TikTok & Twitter: @direalshaggy