If you are wondering what comes after the SUV? FIAT has a playful answer: Multiplay.
Bringing together the strengths of an SUV, a pick-up and a peoplemover, this future vision asks a simple question: why choose just one?
The inspiration comes from the road. Pick-ups offer remarkable versatility, seven-seat family vehicles make room for everyone, and SUVs bring their own appeal.
Multiplay combines these influences in a single idea, with ingenuity, flexibility and the ability to transform at its core.
Its name gives a knowing wink to Multipla, the FIAT that challenged conventions about travelling together. That inventive spirit now takes a fresh direction, exploring how a vehicle can respond to changing needs without being confined to a familiar category.
Think family outings, weekends with friends and the unexpected plans that make life interesting. The ambition is to make space work harder, adapting to different moments while keeping practicality and enjoyment on board. Because a useful solution can also be something you truly want.
Bigger than Multiplina, Multiplay shares its values while opening up adifferent scale of possibilities. It is a glimpse of FIAT’s next chapter, where Italian imagination meets the many demands of everyday life. More than an SUV. More than a pick-up. More than an MPV. Multiplay brings them together with an unmistakable FIAT touch. One name, a whole new way to experience space.
A GLOBAL CAREER. A PERSONAL CONNECTION. A RETURN THAT FEELS LIKE HOME.
For Arnaud Belloni, returning to the world of FIAT feels like coming back home. Following a successful international career, the new CEO of FIAT, Abarth and Lancia, and Chief Marketing Officer of Stellantis Europe, returns to the Group and reconnects with brands with which he has long standing ties. Before joining Renault Group he spent 16 years with Stellantis’ Italian and French brands. His responsibilities included marketing for FIAT and Lancia, leading Lancia in France and overseeing marketing inthe Asia-Pacific region. From 2015 to 2020, he led Citroën’s global marketing and communications, as well as its motorsport activities. He then joined Renault Group as Global Chief Marketing Officer in November 2020, before becoming Chief Branding Officer for all its brands in May 2023.
FAMILIAR ROOTS, FRESH IDEAS. CREATIVITY THAT KEEPS FIAT MOVING.
Arnaud Belloni’s relationship with FIAT is not a new one. His earlier years within the Group gave him first-hand experience of the brand, its culture and its ability to turn simple ideas into relevant mobility solutions. He returns with a wider global perspective, shaped across markets and brands, and with the same focus on creativity. The opportunity now is to combine that experience with fresh ideas, keeping FIAT approachable, Italian, clever, desirable and unmistakably itself. A brand that responds to constantly evolving expectations and creates vehicles perfectly suited to everyday life.
SHAPING WHAT COMES NEXT.
For Arnaud Belloni, leading FIAT means building on an extraordinary legacy while constantly reinventing what comes next. The automotive world has moved from sedans to MPVs, and then to SUVs. So, what comes next? FIAT is already playing a leading role in new forms of urban mobility, with Topolino turning micromobility into a successful reality. But the bigger challenge is to anticipate the next chapter of mobility: finding new answers to the way people will live, move, and use their cars. Those answers may take different forms. But as a universal popular brand, FIAT must help find them, making innovation accessible, clever, desirable and relevant to everyday life.
In the 1950s, the 600 Multipla showed how clever design could create more room in a small car. Today, that spirit inspires the Multiplina dream. Topolino is perfect for two. But what about the children, or a couple of friends? Multiplina imagines an electric companion for four, in just three metres of length. The idea is simple, more generous space inside, compact dimensions outside. A bridge between Topolino and a traditional city car, conceived for shared journeys through narrow streets and busy days. A little more company. The same unmistakable FIAT joy.