The Fiat 500 continues to capture the hearts of drivers around the world thanks to the arrival of the new Fiat 500 Hybrid, presented in Turin during a special media drive event from November 21st to November 28th. The Fiat 500 Hybrid represents a new chapter in FIAT’s journey, blending the brand’s rich heritage with cutting-edge technology, all while celebrating the timeless beauty and soul of Italian design.

This special moment also marks the model’s connection to the Mirafiori plant in Turin, as the original birthplace of the 500 in 1957. Production of the new 500 Hybrid officially started in November at the Carrozzerie Mirafiori plant in Turin, targeting over 5.000 units by the end of the year. At full capacity, the Mirafiori plant is expected to increase its annual output by around 100.000 additional units, reinforcing its strategic role in FIAT industrial footprint and celebrating once more the bond between the brand and its hometown.

Available in three body styles - Hatchback, 3+1 and Cabrio – with POP, ICON, and LA PRIMA trims. The three new versions complement the “TORINO” launch series, a tribute to the city that has always been FIAT home.

Fiat 500 Hybrid POP: A Celebration of Simplicity and Charm
The POP trim represents the purest expression of 500 Hybrid simplicity: essential, stylish, and functional. It’s the ideal choice for those who seek straightforward practicality without compromising on personality.

Fiat 500 Hybrid ICON: Where Technology Meets Sophistication
The ICON sits at the center of the range and embodies the perfect blend of technology, comfort, and urban charm. It’s FIAT most versatile and fashionable hybrid city car: a cool, connected, and comfortable expression of the 500 spirit.

Fiat 500 Hybrid LA PRIMA: The Ultimate Expression of Elegance and Exclusivity
At the top of the range sits LA PRIMA, the flagship trim that combines the 500 unmistakable charm with the most exclusive features and premium finishes.