FIAT Professional introduces its 2024 lineup Ducato, Scudo & Doblò through three unexpected, yet entirely authentic stories narrated by their actual protagonists. The new campaign, launched through Fiat’s main social channels, features three companies and entrepreneurs’ true stories in three videos and interviews.

Each digital pill is devoted to a different company and a different van, through which it is possible to discover their stories and how they were inspired by the future.

Drawing inspiration from the businesses of the future and illustrating their evolving landscape, the videos highlight how FIAT Professional is revolutionizing every aspect of future jobs, including the most surprising ones. The new Ducato, Doblò, and Scudo are positioned as the ideal 100% Connected trio to meet every professional need, thanks to their innovative, sustainable, and electric mobility solutions.

The international campaign, which adopts a 360-degree approach across all touchpoints and displays how a different future idea can revolutionise even the most traditional jobs, introduces three true stories within the FIAT Professional universe, each unfolding in three different European settings: Italy, Spain, and Germany. It reveals, with the claim ""Inspired by the Future"", how the way of working is evolving, and consequently, how FIAT Professional is ready to change the way people move, innovatively responding to new needs and demands of its audience.

The communication journey begins in Spain, featuring Groots, a vertical farming company that utilizes resource-efficient technologies for a sustainable and improved future, and its three founders Joaquim, Carlos, and Alessandro. Cultivating the soil isn't always necessary; in fact, the company, with its innovative solutions, introduces a new way of farming in a world where resources are in shortage. To support this new and special endeavor, FIAT Professional introduces an equally special vehicle, the New Ducato, which proves to be the perfect tool for this unique activity with its design, efficient concept, and versatility.

Ducato is always prepared for any mission and to meet all of its clients' needs with a multi-energy approach, thanks to its brand-new electric version, which offers safety, comfort, and technology features. With this fully ""in-house"" electric version, boasting best-in-class range alongside a fresh exterior and interior design, Groots will encounter no difficulties in handling deliveries in various parts of the city and even beyond. With an electric autonomy of up to 420 km and the ability to fast charge to 80% in just 55 minutes, it also ensures efficient and reliable performance. Its best-in-class cargo capacity and load efficiency make it ideal for businesses with demanding transportation needs. Additionally, the Ducato offers remarkable cargo area effectiveness, providing over 21 cm more external space compared to competitors with the same external length. This means businesses like Groots get the same footprint but with significantly more space to cater to their operations, making the Ducato the perfect partner for companies who are looking for reliable, efficient, and spacious transportation solutions.

This real story of life and work, viewed through this modern and revolutionary lens, continues in Germany with an intriguing surprise: the taxi drivers of today not only transport people but also animals. In the videos created for the campaign, it's Renè, the entrepreneur behind Tier-Taxi/Pet-Taxi, who shares the unusual yet valuable service of the future. Thanks to ingenious and innovative solutions that make city driving less stressful and much safer, the new Doblò emerges as the perfect partner for Tier-Taxi/Pet-Taxi.

Versatile, spacious, flexible, and catering to everyone's needs, the Doblò effortlessly navigates city streets and restricted traffic zones, especially with its electrified version. With the groundbreaking Magic Mirror system, consisting of two cameras—one positioned beneath the right-side rearview mirror and the other above the rear doors— Tier-Taxi/Pet-Taxi enjoys better visibility than in a standard car, all on a fully loaded van. These cameras feed three distinct views onto the new digital rearview mirror, allowing the driver to execute maneuvers with enhanced safety. Furthermore, Tier-Taxi/Pet-Taxi and its unique clients can enjoy top connectivity and office-like comfort thanks to the interior's flexibility.

The story concludes in Italy, where the new Scudo supports Pangaia Grado Zero, a leading research organization that introduces us to MuSkin. MuSkin is a groundbreaking 100% vegetable alternative to animal leather, derived from a large parasitic fungus found growing in the wild on trees in subtropical forests.

Despite its compact exterior, the Scudo offers impressive volume and outstanding load-bearing capability: up to 6.6 m3 of cargo capacity and a payload of up to 1.4 tons. The comfortable driving position and compactness of the Scudo ensure customers experience a stress-free workday, even on longer journeys, with the same comfort as when driving a car. Pangaia Grado Zero embraces the van as its ideal vehicle, especially because of its state-of-the-art system for loading bulky materials and its garageability, crucial for companies requiring substantial cargo capacity while needing maneuverability in tight spaces.

The surprising campaign, tied in continuity to FIAT Professionals’ former campaigns’ realistic approach, unveils that the Ducato, Scudo, and Doblò represent more than just simple vans; they embody a bold vision for the future of work and mobility. With each story of entrepreneurship and ingenuity, the videos demonstrate how FIAT Professional is not merely providing transportation, but empowering businesses to thrive in an ever-evolving landscape. These vehicles are not just tools; they are partners in success supporting the businesses’ values and visions, and driving towards a future where efficiency, sustainability, and connectivity redefine the way we work and move.

The videos and interviews were developed by Publicis Collective, the bespoke agency created by Publicis Groupe for Stellantis, putting together the best creative, media and digital professionals. The production company was Twister, under the direction of William9.