For Valentine’s Day, Fiat 500 plays Cupid

The Fiat brand, with its iconic 500 model, celebrates the ultimate day of love with a  video reproducing a magic moment: the first kiss.

To celebrate Valentine's day, Fiat has created  the Kiss Car, putting lovers centre-stage in the most romantic Fiat car: the iconic 500.

The project let couples relive the very special moment that was their first kiss, which for many happened in the car.

To recreate that magic moment, Fiat and Bcube set up a Fiat 500 on a heart-shaped red carpet in Piazza del Carmine, in the heart of Milan, where Cupid invited passers-by to relive their unforgettable first kiss inside the car.

In honour of Valentine's day this experience has been turned into a video that can be watched on the official Fiat YouTube channel.

Turin, 13 February 2017