NEW FIAT 500 RANGE: THE ICONIC CAR RENEWS ITSELF
- A renewed and expanded range of the Made in Italy masterpiece which now, twelve years after its second launch, continues to take Europe by storm with record-breaking figures.
- Two completely new Top of the range versions are making their début: the sophisticated 500 Star, for drivers seeking elegance on the road in its purest form and the bold 500 Rockstar, for those who adore the car's sportier, wilder side.
- To celebrate the brand's 120th anniversary, Fiat customers who purchase the exclusive versions of the new 500 range will get up to 6 months of Apple Music to stream over 50 million songs ad-free.
- Better connected than ever before: in addition to the new Star and Rockstar vehicles, the Lounge and Sport versions also offer a Uconnect 7" HD LIVE touchscreen, which is Apple CarPlay compatible and Android AutoTMcompatible as standard equipment.
More elegant, stylish and technological: the new Fiat 500 range is coming to showrooms now with more than a few updates. These include the two top-of-the-range new versions, Star and Rockstar, designed for the young and sophisticated customer.
Launched back in 1957 and relaunched in 2007, the evergreen Fiat 500 first "motorised" Europe and then completely revolutionised the city-car category, offering, for the very first time, a level of style and technological never seen before in this segment. And today, 12 years on, the new 500 takes yet another step forward, showing off its intrinsic vocation as a trendsetter.
In short, all the ingredients that sealed the fortune of this symbolic Made in Italy vehicle are present. And its hold over the European market is still as strong today: just think that in 2018 it registered its best progressive total ever with almost 194,000 new vehicle registrations (Fiat and Abarth) and last March it confirmed its status as the best-selling vehicle in its category, and the second best-selling car for the whole quarter, coming runner-up only to the equally extraordinary Fiat Panda.
A completely new range for an even more personal and distinctive choice
Personality, style and exclusivity: the three unique characteristics of a car that continues to hit the headlines and is even easier to choose today. Indeed, starting from the 500 Pop - the "gate" that opens into the 500 world - the customer can immediately choose between two very different versions: one with a more elegant feel and the other with a sportier vibe. The first version comes in the stylish Lounge trim, expressing its personality most effectively in the new Star version, whereas the sportier spirit comes through in the bold 500 Sport and in the new and even more dynamic Rockstar. The range of standard equipment included with both new versions is plentiful and notably includes the Uconnect 7" HD LIVE touchscreen radio - which has Apple CarPlay support and is compatible with Android AutoTM - making every trip a unique, engaging experience. Additionally, from today, this sophisticated infotainment system is also supplied as standard on the 500 Lounge and on the 500 Sport, which also introduces new upholsteries.
All the trims of the new 500 are available in the hatchback and cabriolet versions while, depending on the markets, customers can choose the 1.2 69 HP petrol version (with Dualogic automatic transmission or manual gears), the 85 HP Twin Air engine and the 1.2 GPL version with 69 HP (both with manual transmission).
New 500 Star, the epitome of elegance
Keen to build on the impressive success achieved by the Lounge version, the Fiat brand has decided to create an even richer, more elegant trim: the Fiat 500 Star. One of the main new features of the new version is the brand new metallic White Stella finish, embellished with nuances of pink, a perfect match for the chromed details, 16-inch alloy wheels and Skydome glass roof, all offered as standard equipment, including fog lamps. The 500 Star is also available in the following liveries: Gelato White, Carrara Grey, Vesuvius Black, Pompei Grey, Opera Bordeaux, Colosseo Grey, Epic Blue, Ice White. Whatever colour you choose, the new range confirms the importance of the colour combinations for the Fiat icon: indeed colour is not just a question of look but a key part of a product philosophy that offers the maximum in terms of personalisation as one of its founding elements.
The exclusivity of the exteriors is also mirrored inside, with the brand new interiors of the Star version, the ultimate expression of style for the 500 range, which are available in two colour combinations, white sand and black, and in the elegant, new Matelassé finish with details in eco leather and a bordeaux embroidered 500 logo. And from today, the dashboard fascia, which until now was supplied in the same colour as the bodywork, can now be chosen in one of the two new shades; White Sand with a pearly finish or matt Bordeaux. In the centre of the dashboard, the digital instruments present stand out, including a 7-inch TFT screen, the largest in the category.
New 500 Rockstar, true grit and innovation for a car that stands out in the metropolis
Dedicated to customers who want a vehicle with a bold personality, without forgoing an elegant look, the new 500 Rockstar version stands out from the pack with a style that combines the rugged aesthetic features of the Sport, visible in the front and rear bumpers and the side sills, with style details such as the fixed glass roof, 16-inch alloy wheels and the details on the bodywork in satin finish chrome. In addition, to enhance the sophisticated, dynamic soul of the new Rockstar version, a new colour for the exterior with a matt finish has been introduced: Green Portofino.
The new Rockstar is naturally available in other liveries too: Gelato White, Carrara Grey, Passione Red, Vesuvius Black, Pompei Grey, Opera Bordeaux, Colosseo Grey, Italia Blue, Ice White.
The interiors also mirror the elegant sporty feel of the exteriors and, as in the Star version, here too they are brand new. The central fascia of the seats makes a particularly striking impression, inspired by the pinstripe fabrics of the finest suits. All edged by the side panels, with grey or blue details and by the top part of the seat in black eco leather. Like the Star version, the new 500 Rockstar also offers the dashboard in two new colours: the brand new matt dark green shade and satin finish graphite. In the case of the dark green control panel, the details of the interiors are grey, whereas with the satin graphite version the interiors are blue. The passenger compartment is completed by the elegant chrome rocker panel and a 7-inch TFT monitor that provides all the information needed by the driver, including the data provided by the speedometer, tachometer and trip computer, which can all be read instantly and simultaneously. The monitor also displays the information provided by the UconnectTM system.
Fiat offers an in-car Apple experience with Apple Music and Apple CarPlay
To celebrate its 120th anniversary, Fiat customers in Italy, Germany, Spain, Austria, Switzerland and in several other countries in the coming days, who purchase a vehicle from the new 500 range*, will receive a special gift: up to 6 months free of Apple Music**.
Fiat customers will be able to stream over 50 million songs ad-free and listen with premium BeatsAudio system***, giving drivers a never-ending playlist.
The in-car experience is also improved by Apple CarPlay, a smarter and safer way to use an iPhone in the car, enabling motorists to benefit from all the functions via the car's built-in display.
With Apple CarPlay, Fiat customers can also use Siri voice control to make calls, send and receive messages, play audiobooks and podcasts, get directions optimized for traffic conditions and more.
Finally, an exclusive Fiat playlist on Apple Music entitled "120 Years of Songs" has been curated to celebrate Fiat's 120th anniversary. Launched in March, the playlist will regularly refresh to reach a total of 120 songs by July, in time for the official anniversary of Fiat.
The 120 songs will span multiple countries and will include some of the soundtracks of Fiat's most successful advertising campaigns, such as Freedom by Pharrell Williams, Just One Lifetime by Sting & Shaggy, On An Evening In Roma by Michael Bublé and Dynamite by Nicky Blitz.
*Pop trim excluded.
**New Apple Music subscribers will receive six months free. Buyers already subscribed to Apple Music will receive three months free. Terms and conditions are available on local markets' Fiat website.
***Beats-Audio is available as optional.
Uconnect 7" HD LIVE touchscreen, Apple CarPlay support and Android AutoTM compatible
The UconnectTM system features high-resolution 7-inch touchscreen, Bluetooth hands-free interface, audio streaming, text reader and voice recognition function, and USB ports with iPod integration and controls on the steering wheel.
In addition to the range of UconnectTM LIVE services, the main features of the UconnectTM system are the integration of Apple CarPlay and the compatibility with Android AutoTM.
Apple CarPlay lets you get directions optimised according with traffic conditions, make and receive calls, send and receive messages and listen to Apple Music, audiobooks, or podcasts while staying focused on the road. CarPlay also features Siri voice control and is specially designed for driving scenarios.
The system is compatible with Android AutoTM as well, to continue the Android experience in the car, by "projecting" apps and services on to the central display. It is designed to make retrieving information while driving easy and safe. The driver can use Google MapsTM or Waze to obtain route guidance and easily access music, multimedia contents and his or her favourite messaging apps.
To learn more about Android Auto compatibility: support.google.com/androidauto.
*Android Auto, Google Play and Google Maps are trademarks of Google LLC.
Apple CarPlay is a registered trademark of Apple Inc.
FCA Bank financial solutions
FCA Bank, the joint venture of FCA Italy S.p.A. and Crédit Agricole Consumer Finance, supports the sales of prestigious brands in Italy and Europe, including Fiat, offering a wide range of financial solutions to facilitate customers in purchasing a new car.
In particular, during the launch period, anybody who wishes to get behind the wheel of the new 500 can benefit from the additional advantage of €1,200 combined with the FCA Bank instalment loan: the traditional sales financing plan that allows the buyer to pay for the vehicle easily with a flexible payment plan, by choosing from a range of different loan durations.
The following solutions are also available:
- Più by FCA Bank, the innovative sales programme that offers the customer the possibility to choose, on the contract expiration date, whether to replace the vehicle by purchasing a new one, keep it by paying the Last Final Instalment or return it;
- Private Lease, the ideal solution for private individuals and professionals seeking an alternative to owning their own vehicle.
To complete the financial options available, FCA Bank also offers a full range of insurance services, all of which are designed to be paired with financing contracts. They include personal protection services, such as Prestito Protetto, which guarantees payment of part of the financing package in the event of unforeseeable contingencies such as a job loss, and car protection services, such as the permanent marking on key components of the vehicle as a deterrent to prevent theft, Theft&Fire insurance, collision insurance (covering damage in the event of crashes with other identified vehicles), fully comprehensive insurance (covering damage in case of collision with other identified vehicles, overturning, impact, going off the road).
Additionally, the cost of the new third-party insurance can be blocked and certain for the entire duration of the contract on all FCA Bank financing programmes.
The customer is also offered competitively priced long-term hire packages, through Leasys, for a no-worries driving experience.
Turin, 13 May 2019