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Tuesday, April 11, 2017

The Austrian Marcus 2017 award goes to the Fiat Tipo family

Tipo wins the Austrian Marcus 2017

Fiat received two important awards from ÖAMTC (Österreichische Automobil-, Motorrad- und Touring Club) in the competition that rewards the vehicles with the lowest running costs in the Compact and Station Wagon categories

The Austrian automobile club ÖAMTC has named the winners of the coveted Marcus awards for the fifth year running. In competition were 47 new vehicles launched in 2016 organised according to running cost and safety level criteria into six categories. Fiat won in two of them. The Fiat Tipo 4Door 1.3 MultiJet II 95 Easy prevailed over the seven competitors in the Compact segment, while the Fiat Tipo Station Wagon 1.3 MultiJet II 95 Pop ranked first as the most cost-effective new model in the Station Wagon segment, winning over no fewer than nine other contestants.


Like the past years, cost-effectiveness was calculated by the ÖAMTC experts by taking the running costs of each single model into account, according to a practical and consolidated formula, to reward the new models with the lowest monthly running costs in each category.


Personality, style and functionality, combined with an unbeatable quality-to-price ratio: these are the key elements of the Fiat Tipo, summed up by the slogan "It doesn't take much to get a lot". With its well-defined model line-up, the Tipo is the ideal car for families, youngsters and companies. It perfectly embodies the Fiat brand values of functionality, simplicity and personality . Extraordinary is also the price, product features and contents equation. From the early stages of development, special attention was given to total cost of ownership (TCO), a key consideration for both retail and business-to-business customers. The top-in-class TCO values are made possible by pairing particularly low fuel consumption with low maintenance and running costs. Furthermore, the simple and straightforward range and the comprehensive standard equipment keep the residual values high in the long term, while the specific Business versions offer a comprehensive solution for fleet customers.


Turin, 11 April 2017

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