FCA leads social changes: a granddad buys a Fiat 500 as a gift for his newly licensed granddaughter on Amazon.it. Follow this linkfor the video.
Fiat, the leading brand with the largest and most widespread customer base and distribution network in Italy, and Leasys, the main player on the long-term rental and automotive mobility services market and FCA Bank, which is part of the Fiat Group, are expanding the simple, clear and advantageous BE-FREE offering on Amazon.it to include an even broader range of models and versions.
Customers can enjoy freedom of choice being able to pick multiple configurations: BE-FREE embodies the concept with no down payment and the possibility of returning the chosen car after one year. This innovative mobility solution features highly competitive pricing and is complete from the technological point of view: everyone will can enjoy carefree driving without breaking into their savings.
The expansion concerns the Fiat 500 1.2 Lounge, the bi-fuel petrol and LPG Fiat 500 1.2 and the Fiat 500 Cabrio 1.2 Lounge. These models will join the Fiat 500 1.2 Pop which already available today. The line-up will also features the 1.3 MultiJet 95 HP Popstar version of the Fiat 500X. A new colour palette will be available in addition to the new models: white, red and blue for the Fiat 500; white, red and grey for the Fiat 500X.
BE-FREE on Amazon.it is characterised by a fixed monthly rate starting from 189 Euro for the full duration of the contract (48 months and 60,000 kilometres), including VAT, with no additional down payment, and includes third party insurance, road tax, breakdown assistance and the possibility of managing all car-related services with the Leasys App. Another interesting feature is the possibility of returning the vehicle after the first year if the customers change their minds or their mobility requirements, with no penalties for early restitution. With a small extra from 51 Euro up, customers can choose the BE-FREE PLUS package on Amazon.it which includes damage repair, theft and fire coverage in addition to routine servicing. The BE-FREE PLUS monthly rate on Amazon.it is extremely advantageous allowing customers to save up to 35 Euro a month compared to the standard offer.
By intercepting the constant rise of e-commerce, FCA is leading a major social change which addresses a truly extensive customer base: this aspect is shown in the video (follow this link to watch it) which tells the recent experience of a granddad who chose to buy a Fiat 500 as a gift for his newly licensed granddaughter on Amazon.it. The simple and captivating film highlights the quality of the offered conditions and showcases the simple, secure and transparent formula capable of joining different generations.