Much more than a car museum, Casa 500 is a journey into the heart of Italy, its culture, and history. A space to demonstrate how our 500 isn’t just made in Italy but made of Italy. While La Pista500 is the largest hanging garden in Europe. Have a look and feel yourself at home.
Casa 500 is a project born to capture all the emotions, stories, and people who made our 500 so special. Come and visit our Casa 500 in Turin or roam around the house virtually and discover all its rooms; you will find out more about how 500 became a pop icon and how it brought a feeling of emancipation in the ‘50s and ‘60s. And why its comeback in 2007 was loved by so many. And throughout the whole space, you’ll notice how Italian creativity can make things more sustainable.
La Pista500 is how we’ve turned our iconic test track into the most extensive hanging garden in Europe. A perfect example on how mobility and nature can work hand in hand, exactly like our New 500. In the garden, we planted 40,000 plants, all native to the area, to provide the city a new space to relax and reconnect with nature in a more urban way.