- A fleet of cars will accompany the over-30 athletes participating in the international events in Turin.
- 'Sport for all' is the concept which inspires the event, the same concept that drives Fiat Group sponsorship of the many disciplines practised at all levels.
Fiat is taking part, as Technical Sponsor, in the 'World Masters Games 2013', which will be held in Turin from 2 to 11 August. It's the most important world sporting event dedicated to over-30 athletes, which is organised every 4 years involving three times as many participants as a summer edition of the Olympic Games. Fiat is providing organisers with a fleet of vehicles made up of the Freemont, 500L living, Qubo and Panda models for this prestigious sporting event.
Recognised by the International Olympic Committee, the International Masters Games Association (IMGA) is the body that, taking its inspiration from the Olympic Charter, organises the event starting from a shared, winning concept of 'sport for all'. In the same spirit, the Fiat Group has always supported the world of sport: the various brands have tied their image to many disciplines practised at all levels, including football, basketball, yachting, car racing, motorcycle racing, rugby, boxing, fencing, athletics and winter sports on snow and ice.
The main sponsorships in recent years include the Turin 2006 Winter Olympics, when the Fiat Group supplied over 3000 cars and 1200 coaches as Main Sponsor. Fiat is currently involved on several fronts. In particular, the brand will be proud Top Sponsor of the Italian National Football Teams until 2014 and will be accompanying them to the forthcoming World Cup in Brazil.
Additionally, after the London 2012 Olympics and the recent Mersin Mediterranean Games 2013, Fiat will be at the side of Italian athletes once more at the 2014 Winter Olympics in Sochi (Russia), providing them with a fleet of cars characterised by specific graphics linked to the Italian Olympic Committee, of which the brand is Official Sponsor for the 2012-2014 three-year period.