‘Fiat Likes U’: a project that pays off

Tuesday, November 12, 2013

  • Eight scholarships of 5000 euros each awarded in Turin to eight university leavers for dissertations on Fiat-related topics

  • A six-month internship in Fiat with dedicated tutor will be offered to each one

  • This is the end of the first edition of 'Fiat Likes U', the project that kicked off in 2012 and has involved some 280,000 university students in Turin, Rome, Milan, Salerno, Parma, Cosenza, Pisa and Catania

  • As the name suggests, 'Fiat Likes U' is an investment in the university that Fiat likes, a new way of saying 'I believe in you' to all those students who are working hard today to make tomorrow better

  • 'Fiat Likes U' is reaching out to major universities across Europe for the 2013/2014 academic year. The first is the London Royal College of Art, one of the world's design centres of excellence

 

The eight scholarships of 'Fiat Likes U', the project kicked off in 2012 by Fiat and the Italian Ministry of Education with the patronage of the Italian Ministry for the Environment, were awarded to the winning students today at the Fiat headquarters in the Lingotto building in Turin. The winners visited two of the Fiat Group gems - the Maserati plant named after Giovanni Agnelli and the Fiat Style Centre - after the award ceremony.

 

The winners are Gabriele Bergoglio (Turin Polytechnic), Matteo Cabassi (Parma University), Giuseppe Contente (Salerno University), Myriam Gabrielli (Luiss University, Rome), Graziella Longo (Catania University), Matteo Mariano (Pisa University), Stefano Marzullo (Calabria University) and Clarissa Simone (Catholic University of Milan).

 

With their commitment and a 5000 euro scholarship the eight wrote dissertations focusing on Fiat-related topics. Some have already started six-month internships in Fiat with a dedicated tutor, while others are still working on their dissertations and will be joining the company soon. The involved Fiat departments are Manufacturing, Global Mobility & Car Management, Industrial Relations, Market Research & Analysis, Finance, Legal & Corporate Affairs and the Fiat Research Centre.

 

Furthermore, 'Fiat Likes U' was an opportunity for the company to meet many talented youths who will be involved in future training programmes.

 

Fiat has chosen to award these promising, deserving youths for their commitment to their studies first and to their careers later. Because as the name suggests, 'Fiat Likes U' is an investment in the university that Fiat likes, a new way of saying 'I believe in you' to all those students who are working hard today to make tomorrow better. It is a safe investment for the brand especially in these times of economic uncertainty because 'merit and know-how' are concrete values and a nation's 'store of value' regardless of market swings.

 

This is the end of the first Italian edition of 'Fiat Likes U' which has provided various advantages to the some 280,000 students from the eight universities involved in Turin, Rome, Milan, Salerno, Parma, Cosenza, Pisa and Catania. For the first time in Europe, an auto maker is reaching out to the world of academia with a comprehensive, practical, simple programme packed with opportunities in terms of:

  • Mobility - with a car-sharing service entirely free for students

  • Study with eight scholarships of 5000 euros each and eight lectio magistralis held by Fiat managers

  • Employment by organising eight paid internships in Fiat.

 

Numbers confirm the great success of the project: the car sharing service was used by over 6,000 students who made approximately 28,000 trips totalling more than 320,000 km kilometres in the eight cars - Panda and 500L - made available. Further proof that the project is a winner is the many interviews posted on You Tube and the 180,000 visitors to the dedicated likesu.fiat.it website.

 

In the wake of the first Italian edition, 'Fiat Likes U' is going international and reaching out to a number of selected European universities starting from one of the world's design centres of excellence - the London 'Royal College of Art'. Students from the prestigious university will be granted the opportunity of a unique experience in the three main areas of the project: free car sharing for sustainable mobility, paid internships with scholarships, the possibility of working as Fiat Ambassador for a fixed term.

 

For those interested in pursuing a major career in automotive design, the UK edition includes 'Fiat Two of a Kind', an important course illustrating how the Fiat Style Centre works by means of a series of lectio magistralis held by top automotive design experts and a final competition which will award the best design ideas applied to Fiat Panda and Fiat 500.

 

 

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