FCA Bank is a finance company that offers customized financial solutions as well as insurance services to meet the various needs of Fiat’s large customer base.
The services provided by the Autonomy Programme have been designed to make driving and travelling more comfortable and safer in any condition.
An innovative, revolutionary system which analyses the consumption and emissions of cars in real time, on the basis of driving style, and provides advice for reducing fuel consumption and CO2 emissions.
The Blue&Me™ system lets you communicate and keep yourself entertained in your car in complete safety and complete compliance with legal requirements, because you can use it without ever taking your hands off the wheel.
Where the innovation is born.
Fiat, Alfa Romeo, Lancia, Abarth and Jeep will be starring in the event from June 11 to 14. In addition to the motor show in Italy's first public park, an extraordinary selection of classic cars will be parading to the gardens of the Reggia di Venaria on Sunday.
On the occasion of the World Environment Day, FCA - the Official Global Partner of Expo Milano 2015 - is organising a round table on the topic of "The Environment: driving change and innovation". Speakers include experts from the environment and energy world and high-ranking academics. At this event, FCA is set to present its tablet and smartphone application dedicated to sustainability, the first in its kind for the automotive sector. It contains a fun game that measures the owner's responsible use of our planet's resources.
Thursday, June 26, 2014
"Cannes Lions" - International Festival of Creativity, which each year awards prizes to the most creative and innovative advertising campaigns worldwide, has just come to a close. Held at the prestigious 'Palais des Festivals et des Congrès' in Cannes, France, the festival draws about 9000 advertising, design and marketing professionals from 90 countries who take part in many seminars, workshops and master's courses for one week.
The climax of the event is without a doubt when the "Lions Awards" are given out according to the Olympic standard of qualifications (gold, silver and bronze). The competition is divided into different categories and names the best advertising campaigns in the world. The Fiat brand won a good seven "Lions" at the 2014 edition, a record for the brand in the prestigious contest, with its advertising initiatives launched in three different regions: EMEA (Europe, Middle East and Africa), LATAM (Latin America) and NAFTA (USA, Mexico and Canada).
Featured in the EMEA area is the commercial centred around the Fiat 500 Cult entitled "Yacht". It picked up the Bronze in the "automobiles" section (one of the areas into which the Film category is divided) in which ten campaigns were entered and only six won awards (three Silver and three Bronze). Created by the agency Leo Burnett and directed by Ago Panini, the film clip was broadcast in Europe and underscored the merits of the brand-new 500 Cult, a little precious gem accessible to everyone. The commercial focuses precisely on its being both a "premium" and a "democratic" car. The first images of the car beckon the viewer to enjoy the small though great things in life, laying aside status symbols, to then reach a surprise finale that reveals all the fresh and irreverent spirit of the 500 icon.
Available on the official Fiat YouTube page http://youtu.be/6RKTl8eWcBw, the video clearly illustrates the merits of the 500 Cult in an engrossing manner. This top-of-the-range version (saloon and convertible) encapsulates the best of 2014's new features, offering an exclusive level of style, technological content - such as the Blue&Me hands-free system with Bluetooth and automatic climate control as standard - and performance to the most demanding and scrupulous customers of the Fiat 500 MY 2014. The most important innovations - clearly seen in the commercial - include the newly designed instrument panel with 7" digital TFT display. This device provides the driver with all useful information and demonstrates, once more, the model's "trend-setting" spirit, an icon that's always one step ahead.
Along with the Bronze that the 500 Cult commercial won, the Fiat brand grabbed another six Lions. In detail, the 'FIATski' campaign announcing the arrival of the Fiat 500 model in the USA, created by Fiat USA in collaboration with the agency 'The Richards Group, Dallas', won the Silver Lion in the Outdoor category. After watching them plunge into the sea in Italy to then resurface on the US coastline in the commercial, the 500s were turned into high-power watercraft to liven up a few summer events such as the arrival of the cruise ship 'MSC Divina' in Miami on its first ocean crossing, or at the port of San Francisco during the America's Cup. The unusual 500 watercraft were also sighted in Huntington Beach (California), venue of the 'Vans U.S. Open of Surfing', and on the Chicago River during the Lollapalooza Music Festival.
Lastly, Fiat Brazil triumphed with no fewer than five awards. The 'Vem pra Rua' campaign developed by the agency Leo Burnett Tailor Made, São Paulo, on the subject of social responsibility on the road won the Silver Lion for the Radio category and two Bronze Lions, one each in the Brand Content and Print categories. And that's not all. The digital platform 'Fiat Live Store', created in collaboration with Agênciaclick Isobar, São Paulo - an online project that is one-of-a-kind anywhere in the world that provides interactive and real-time connection between customers and Fiat technicians - won a Bronze Lion in the Media category and a Lion in the Innovation category, the first time for a Brazilian company.
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