Fiat 500 and Smeg: two examples of excellence Made in Italy, to make one exclusive product

Friday, May 31, 2013

500
  • World preview of the new 'SMEG 500' fridge yesterday in Paris, intended for the most exclusive, contemporary environments throughout the world.
  • A historic collaboration which marked Italy in the fifties is back on the scene today, demonstrating the ability to combine great industrial expertise with Italian creativity.

The 'SMEG 500' fridge, produced by Smeg and Fiat with the stylistic collaboration of Italia Independent, was presented in its world preview in Paris yesterday evening. The event took place at the Colette concept store in Rue Saint-Honorè.

Enticing the eye, raising a smile, applying the passion of creativity to the rigour of technology:

these are the design concepts that have always invigorated Fiat and Smeg. This special chemistry results in the exclusive 'SMEG 500', a fridge which carries out its task while showing off a new look, becoming an object which captures, intrigues and renews your gaze.

An authentic icon of Italian manufacturing, the Fiat 500 thus expands its appeal into the bars and living rooms of the entire world. The 'SMEG 500' fridge extends the 'Fiat 500 Design Collection' of exclusive products - a sofa, a table and a console table - inspired by the car which, more than any other, has marked the collective imagination of Italy.

With this new partnership, Fiat confirms its interest in the world of design, not only related to the automotive sector, but in other "territory" as well. That's why Smeg - a company with a strong reputation for technological know-how that allows it to meet any aesthetic and functional requirement - proved the ideal partner with which to carry out this ambitious project.

The 'SMEG 500' is also a symbolic product which conjures up a historic connection between two examples of Italian excellence. Fiat and Smeg met for the first time in the 1950s, the era of mass motoring - the New Fiat 500 was presented in Turin on 4 July 1957 - but also of the development of "white goods". The result of that meeting was an agreement which led Fiat to expand its production to include refrigerators, thanks to the invaluable contribution of Smeg.

Starting in June the 'SMEG 500' fridge can be ordered directly on the www.fiat500design.com site.

Technical details of SMEG 500 - Refrigerator with temperature-regulated compartment Energy class A+

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