FCA Bank is a finance company that offers customized financial solutions as well as insurance services to meet the various needs of Fiat’s large customer base.
The services provided by the Autonomy Programme have been designed to make driving and travelling more comfortable and safer in any condition.
An innovative, revolutionary system which analyses the consumption and emissions of cars in real time, on the basis of driving style, and provides advice for reducing fuel consumption and CO2 emissions.
The Blue&Me™ system lets you communicate and keep yourself entertained in your car in complete safety and complete compliance with legal requirements, because you can use it without ever taking your hands off the wheel.
Where the innovation is born.
Fiat, Alfa Romeo, Lancia, Abarth and Jeep will be starring in the event from June 11 to 14. In addition to the motor show in Italy's first public park, an extraordinary selection of classic cars will be parading to the gardens of the Reggia di Venaria on Sunday.
On the occasion of the World Environment Day, FCA - the Official Global Partner of Expo Milano 2015 - is organising a round table on the topic of "The Environment: driving change and innovation". Speakers include experts from the environment and energy world and high-ranking academics. At this event, FCA is set to present its tablet and smartphone application dedicated to sustainability, the first in its kind for the automotive sector. It contains a fun game that measures the owner's responsible use of our planet's resources.
Thursday, October 03, 2013
Following the success of the initiative in Italian universities, the “FIAT Likes U” project now goes international, reaching out to a number of selected European universities starting from one of the world's design centres of excellence - the Royal College of Art in London.
Students from the university will be granted the opportunity through the ‘FIAT Likes U’ project to experience the benefits of car sharing for sustainable mobility. The UK edition of ‘FIAT Likes U’ is the natural development of the project launched in 2012 by Fiat and the Italian Ministry of Education with the patronage of the Italian Ministry for the Environment, which offered an array of advantages to some 280,000 students from the eight universities involved. Numbers confirm the great success of the project in Italy: the car sharing service was used by over 6,000 students who made approximately 28,000 trips totalling more than 320,000 kilometres in the eight cars - Panda and 500L - made available. Moreover, more than 180,000 visits to the dedicated “likesu.FIAT.it” site were recorded.
Spurred by these results, Fiat has chosen to expand the project to other universities in Italy and to open the initiative up to selected universities across Europe beginning with the prestigious Royal College of Art in London. The college is also working with Fiat on the new ‘FIAT Two of a Kind’ project where 14 teams each comprising an average of five students from different design backgrounds will imagine the possible design evolutions of the Fiat 500 and Fiat Panda in 2020. Both these cars are expressions of the essence of Fiat design from two very different points of view, as the title of the project suggests. Both are unmistakably Fiat cars but while the Panda is the perfect expression of the concept of ‘functionality’ the 500 is unquestionably unbridled ‘emotion’. “Two of a Kind”, so to speak!
More specifically, the project will ask aspiring designers to develop new solutions for the interiors and exteriors of the Fiat 500 and Panda, which integrate innovative, immediate ideas in various areas, such as interactivity, digital interface, sustainability and global appeal. They will be asked to take the various markets into account and respect the stylistic features of the Fiat brand. The ambitious, exciting experience will be supported by a series of lectures held by the design directors that will accompany the teams as they develop their projects from October to December 2013. The objective of the lectures will be to put the expertise and experience of an international group of designers at the disposal of young students to make a tangible contribution to their education.
The finished works will be presented in December to a panel of experts including Lorenzo Ramaciotti (Head of Global Design Fiat -Chrysler), Roberto Giolito (Head of Design EMEA), Rossella Guasco (Head of Colours and Materials), Andrea Mainini (Head of User Experience & Interaction Design), Andreas Wuppinger (EMEA Design Fiat), Steve Zanlunghi (Managing Director Fiat Group Automobiles UK) and academic staff and authorities from the Royal College of Art.
The projects will be scored according to various criteria: stylistic value, functionality, innovation, originality, connection and market coherence, product, users, communication skills and overall quality of the presentation. The eventual winners will then be invited to the Fiat’s design centre in Turin for four days to discuss the creation of the clay models of their winning proposals with the modelling team. The models will be completed in advance of the 2014 graduation ceremony at the ‘Royal College of Art’ in London.
The ten winners will also be offered internships with Fiat in Turin from July/September 2014 to February 2015. In addition to applying their skills and acquiring experience in the processes involved in developing a design model, the training will permit the students to immerse themselves in Italian culture and the values of the Fiat -Chrysler Group brands.
While the project is underway, from October to December 2013, Fiat will be supplying a Panda and a 500 as part of a free sharing service to the students of the Royal College of Art, while also allowing them dedicate themselves and fully understand two great Fiat icons they are attempting to re-interpret for the future.
The European expansion of ‘FIAT Likes U’ confirms Fiat’s desire to provide practical answers to the mobility problems of young people, who are increasingly focused on environmental and economic issues. Young people put the utmost emphasis on reducing environmental impact and at the same time seek cars with low fuel consumption and running costs, priced according to their spending potential and with suitable purchasing plans. That is why in 2012, for the sixth year running, Fiat proved to be the brand which recorded the lowest level of CO2 emissions in Europe among the best-selling automotive brands, with an average value of 119.8 g/km. This important achievement, confirms Fiat’s on-going commitment to sustainable mobility: in the last six years, Fiat has reduced its average emissions by 13%, from 137.3 to 119.8 g/km of CO2, far surpassing the target set out by the European Union for 2015, 130 g/km.
As the name suggests, 'FIAT Likes U' is something more. It is an investment in the university that Fiat likes, a new way of saying 'I believe in you' to all those students who are committing today to make tomorrow better. This is a safe investment for the brand, especially in these times of economic instability, because 'merit' and 'know-how' are concrete values that represent a 'safe-haven' asset in any country, regardless of market fluctuations.
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