eco:Drive™ Social, the community of responsible drivers

Tuesday, April 15, 2014

  • From today, it's possible to share your eco:Driver results with your friends on Facebook and Twitter and earn "virtual badges" that prove how your driving has improved
  • Each year, thanks to the suggestions of eco:DriveTM, the cars of the more than 95 thousand Fiat customers who use it emit 5,800 tonnes less of pollutant gases into the atmosphere

Presented at the Paris Motor Show in 2008, eco:DriveTM (the innovative system that gives drivers a better perception of how their driving style influences consumption and the emission of pollutants) has grown through the years and met with considerable success, involving many drivers who want to improve their eco-friendly driving credentials. eco:DriveTM was immediately made available on Fiat range models equipped with Blue&MeTM or UconnectTM infotainment systems, on petrol, diesel and methane engine versions, for individuals and fleet managers.

As you drive, eco:DriveTM collects all information on how you handle the vehicle and its efficiency. The data is processed and the driver can analyse the consumption and emissions on each of their journeys as well as receive advice.

From 2012, the eco:DriveTM Live version has been available - on the 500L, 500L Trekking and 500L living models - allowing users to monitor their driving style in real time on the radio display.

The data gathered from regular users of eco:DriveTM highlight the fact that consumption can be reduced by up to 16 per cent by following its advice, with clear benefits in terms of polluting emissions. More than 95 thousand customers (of which more than 11 thousand in 2013 alone) have used eco:DriveTM, with a reduction of CO2 emissions into the atmosphere of 5,800 tonnes per year.

But the innovation of eco:DriveTM doesn't stop with these figures, significant though they may be: taking advantage of all its potential as well as that of modern technology, today sees the launch of "eco:DriveTM Social", the international community of regular users of the application who want to share their results with others. With eco:DriveTM Social, you can find friends all over the world, connect with them and share your eco-friendly performance on Facebook or Twitter. All you need to do is download the app from www.fiat.com/ecodrive, connect using your Facebook or Twitter account, contact your friends, invite new ones and get followers or follow new users, sharing your activity, results and improvements with the whole community created in this way.

After logging in, you'll be able to find a series of virtual badges that certify your "good deeds" at the wheel, demonstrate your level of user interaction and record your "social ranking". This way, users can increase their popularity both by improving their eco-performance and by sharing it on social networking sites and involving new friends.

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