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Fiat logo history
1899
The "Fabbrica Italiana Automobili Torino" company is founded in Turin, and a special poster is created to
celebrate the event.
At the top left of the poster, the artist includes a small parchment containing the company name.
This very elaborate design eventually becomes the first FIAT logo.
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1901
FIAT decides to apply a proper logo on its cars: a small enamelled brass plate in the centre of which the name
FIAT appears, with the characteristic A, which has remained practically unchanged up to the present day.
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1904
The logo becomes oval in shape, taking on an original liberty style that continues to be produced until the 1920s.
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1925
The logo becomes circular, with the FIAT name in red on a white background.
The stylised laurel wreath around the outside is intended to celebrate FIAT’s victorious participation in the
first competitive motor races.
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1931
The automotive project begins to dominate even in terms of communication, and the logo, from being circular
and richly detailed, suddenly becomes a rectangle taken up almost entirely by the FIAT name.
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1932
The rectangular shape takes the form of a shield, a symbol rather more fitting for the radiator grilles on
the new models.
With a series of slight variations, this logo is used on FIAT cars up until 1968.
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1968
The logo featuring four blue rhombuses is adopted, a logo that was to become the main identifying element
for the entire FIAT group.
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1999
The brand’s 100th anniversary sees a return to the style of the logo from the 1920s.
The version chosen has a blue background, a chrome-plated logo, with the characteristic A, and a more
stylised laurel wreath.
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2006
The new FIAT logo is launched, seen for the first time on the Bravo, and set to be used on all future
FIAT vehicles.
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