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The restyling of the logo on Fiat Idea
Fiat Idea was the first MPV created by Fiat but also the first car with the task of communicating the brand’s new ‘mission’: Fiat Idea displayed the round logo, renewed and proposed by Centro Stile Fiat to evoke the emblem designed to celebrate the Company’s 100th Anniversary.
It was also meant to get across the most significant change in Fiat car design: more attention to high-tech content and intelligent solutions designed to simplify several aspects of daily life in the car. |
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