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Sometimes, to move forward you need to take a step backwards
 That is just what Fiat has done recently, by returning to the company’s original mission, namely to build cars with attractive styling and exciting engines, cars that are accessible and improve the quality of everyday life.
A brand that has seen a profound change in corporate culture and mentality, so that it is now focused on a continuous, rapid overhaul of its products, on technological research, on the quality of its designs and on a new, constructive relationship with the customer.
To celebrate this new approach, Fiat has decided to create a new brand logo: strong yet essential, it perfectly sums up the brand’s new philosophy and historic continuity, through a modern reinterpretation of the famous shield that graced Fiat cars between 1931 and 1968.
Let’s discover the history of the Fiat logo.
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